Month: April 2019

Hello Blog Readers!

Welcome to week five of reviewing some of the greatest marketing campaigns! This week I will be sharing with you and featuring five outdoor ads.

Outdoor Ad #1:           “Straw, Windows”

Coca-Cola Ad Campaign

Agency Network: McCann

October 2010

Link to “Straw, Windows”     

https://www.adsoftheworld.com/media/outdoor/cocacola_straw_windows

The Coca-Cola “Straw, Windows” add is very eye-catching. This ad is displayed on the side of a building. The background of the ad is red with a glass Coca-Cola bottle located in the center. Out of the top of the Coca-Cola bottle there are seven different straws coming up and each straw is going inside of one of the building windows giving the idea that people within those windows are each drinking coke from the bottle. The bottle is partially empty. The caption says, “refresh on the Coca-Cola side of life.” This ad uses humor to get the viewer’s attention. The appeal is the yummy coke inside which is evident by the seven straws all-consuming the coke product. The objective of the ad is to sell more Coca-Cola. The target market is all of those who view this ad each day as they are in the vicinity of this building. The value proposition is that everybody loves this product.

Outdoor Ad #2:           “Eat Mor Chickin”

Chick-fil-A

The Richards Group

June, 2016

Link to the ad “Eat Mor Chikin”

https://www.adweek.com/brand-marketing/chicken-beef-untold-story-chick-fil-cow-campaign-171834/

The “Eat Mor Chikin” Chick-fil-A ad is a no brainer to include while featuring outdoor ads. We have all come to know and love the Chick-fil-A cows that cannot spell, but who are attempting to save their own lives by advertising how great Chick-fil-A’s chicken is! These ads get the viewer’s attention by evoking an emotional response by using humor. The objective of the ad is to obtain more customers.  There are no pictures of exact items that Chick-fil-A provides. Most, if not all, viewers are familiar with Chick-fil-A’s products and most love them. The target market is everyone driving by that might be hungry and need food to fill that need. The value proposition is to eat more! What I have often considered is how many children will grow up not knowing how to spell correctly by viewing these ads!

Outdoor Ad #3:           Powerade Interactive Billboards

Powerade

Ogilby & Mather

Link to the Ads:         

Powerade Creates Genius Workout Billboards To Help You Break A Sweat

I loved the Powerade interactive billboards ads. There are several of them in this series. Each ad has a way for the viewers to actually participate directly with the billboard ads. For example, one of the ads is a climbing wall where passersby can actually climb the billboard. The product being advertised for is Powerade. The emotional response is adventure. The objective of these ads is to sell more Powerade and the target market are all the people that walk by the billboards. Whether or not those walking by choose to interact with the billboards or not, they will not easily forget them.

Outdoor Ad #4:           “The Delta Dating Wall”

Delta Airlines

Link to the Ad “The Delta Dating Wall”

https://www.adweek.com/creativity/delta-painted-exotic-locales-on-a-brooklyn-wall-for-singles-to-snap-selfies-like-theyre-world-travelers/

The billboard “The Delta Dating Wall” is a very inventive billboard display that takes up two sides of a building. The background of the ad is white. Several pictures of real destinations that Delta Airlines travels to are located on the billboard with the passersby having the option to stop and snap a selfie of themselves in front of the different picture destinations. The appeal to the passersby is adventure. Who does not like to snap selfies these days? The objective of the billboard ad is to advertise all of the awesome locations that Delta Airlines travels to. The target market is everyone that loves to travel. The value proposition is the adventure and unexpected connections that may occur when traveling. How exciting!

Outdoor Ad #5:           “Advertise Wisely”

Digital Outdoor Advertising

Link to “Advertise Wisely”

Home

The ad “Advertise Wisely” is the second digital ad found at the link above. Digital ads allow for more than one ad to be displayed at a time. I particularly loved the “Advertise Wisely” ad which was advertising for digital outdoor marketing. The ad features a cute owl on it with the words, “Advertising Wisely” and includes the phone number for persons who wish to contact the digital advertising company. The emotion evoked is “Oh, how cute!” I have noticed that many advertisements include cute animals of some sort which appeals to many.  Of course, owls are known for their wise and intelligent ways and if you also want to be wise and intelligent then you must call the number to advertise your product. The objective is to obtain more business ads for their digital displays and the value proposition is that their company is the smartest way to go about it.

Magazine Ad #1:     “Blood Box”

MC Saatchi, Syndney

Australian Red Cross Blood Service

2007

Link to the ad “Blood Box”

Blood Box

This ad shows a typical clear donation box where people are encouraged to give money and loose change to help good causes, but this donation box is empty. A sign located behind the donation box says, “Money Isn’t Everything” and “Save up to three lives without spending a cent.” Additional wording gives individuals directions on how to give blood. The focus of the ad is to get the viewers’ attention into understanding that money is not all that is needed. The Australian Red Cross also needs people to give blood to save lives. This ad evokes an emotional response that someone has to give more than just a few dollars or change, someone must donate blood to save lives. The objective is to gain more blood donors. The target market would be viewers that are healthy and able to donate blood and that they need to take action to save lives. The value proposition is the chance to save multiple lives with every donation. This thought-provoking ad won the Clio Award in 2007.

Magazine Ad #2:     “Baseball Catfight”

DDB London

Harvey Nichols

2007

“Baseball Catfight” can be found at the following link:

Baseball Catfight

The “Baseball Catfight” ad is advertising a sale at Harvey Nichols. There are two cats one in front of the other hilariously dressed in clothing holding baseball bats. The ad gets the readers’ attention by using these cute characters within their ad to let the viewers know about their sale that “Starts Today.” The appeal and technique used to evoke an emotional response in this ad is humor.

The objective is to get more people out to take advantage of the sale that is going on. The value proposition is that there is a sale and viewers will be able to take advantage of the sale prices starting “Today.” This is a very effective and funny ad which will stay in the mind of the viewers. “Baseball Catfight” won the Clio Award in 2007.

Magazine Ad #3: “The Black Rep – Once on this Island”

Rodgers Townsend DDB

The Black Rep

2015

A Link to “The Black Rep – Once on this Island” follows:

The Black Rep – Once on this Island

This ad has a side-profile picture of a striking woman with beautiful palm leaves and flowers in her hair with a far-away look in her eyes. The color of this ad is black and white on a lovely green background. The ad is advertising a performance that will be taking place and how one would obtain tickets to the performance. The objective of the ad is to attract people to purchase tickets to the performance. The emotional response was intrigue. This ad caught my eye multiple times when determining which ads to review for my Blog post. It is a very effective ad and I can see why the ad won an award. “The Black Rep – Once on this Island” ad won the Multicultural Excellence Award in 2015.

Magazine Ad #4: “In the Air – Print”

interTrend Communications

Toyota

2017

Link to “In the Air – Print”

In the Air – Print

The “In the Air – Print” ad right away catches the viewers’ attention with very colorful cloud like shapes surrounding a very energetic and happy group of people who seem to be celebrating the Toyota RAV4 with the caption “Color the road every which way.” The emotions elicited are happiness, excitement, adventure, and fun to name a few. This upbeat ad really impresses the viewer to be upbeat too! The objectives of the ad are to sell the brand new 2017 RAV4 which, from the looks of the ad, is an awesome vehicle that will make your life great! The target market are viewers who want to add happiness into their lives. Just buying a RAV4 would add so much excitement to life! The value proposition is the benefits that the RAV4 would give to your life. “In the Air – Print” won the 3AF Award in 2017.

Magazine Ad #5:         “Bubbles”

JWT Singapore

Sunlight

2007

Here is a link to the ad “Bubbles”

Bubbles

This ad really got my attention right away while browsing through ads to review. At first, I had no idea what the ad was promoting…perhaps this is why it was appealing to me. The question, “What is it?” came to mind and I just had to take a look and see. The add is black and gray with a white background. There are bubble looking sort of objects in the ad, but one is not sure exactly what these objects are because they are not bubbles at second glance. The objects are actually glass dishes, very clean ones. A bottle of Sunlight dishwashing detergent is located in the upper right hand corner-a very small bottle compared to the size of the ad. Obviously, these beautifully clean dishes have been washed with Sunlight dishwashing liquid. How refreshing and clean they are!  I would consider the technique used to evoke emotion was intrigue. The objective of the ad is to sell more Sunlight dishwashing liquid. And I ask you, Who would not want magically almost bubble-like beautiful clean dishes? These dishes have not one spot on them. Woooo… The target market is all of us dreaming to have beautiful clean dishes and now we know how! The value proposition is to have the same beauty within our own homes. Yay! “Bubbles” won the Clio Award in 2007.