What is GoFundMe?

The following is an overview I compiled from the GoFundMe website for an educational assignment. While I have tried to be as accurate as possible, please see the website to obtain full details.

GoFundMe is a crowdfunding website that enables individuals, groups and organizations to raise money for different purposes. Fundraiser purposes listed on the GoFundMe website include: emergency, medical, memorial, charities, educational, nonprofit organizations, animals, business, community, creative, competition, events, faith, family, sports, travel, newlyweds, volunteers, wishes, and other. GoFundMe advertises that they are “the #1 expert” in online fundraising. They list trust, speed, tools, reach, and service as reasons for their success. See website for full and accurate details.

Description of the Requirements Needed

 to Qualify as a Potential Candidate:

There appears to be no requirements needed to qualify. Anyone can start a fundraising campaign. GoFundMe advertises they have no eligibility requirements. See website for full and accurate details.

Steps in the Process:

(Chart created from information located on the GoFundMe website by Patricia Kay Reyna, please see website for full details.)

Steps 1-3 Steps 4-6 Steps 7-9 Final Steps
1- Sign up on Site
4-Send out
Emails to your
7- Receive
Apply Funds
2-Prepare Your
5- Send out Text Messages to Your Contacts 8- Thank
3- Select Pictures or Videos to Use 6- Share Your Fundraiser on Social Media 9- Funds are Withdrawn  

Success of the GoFundMe:

The current top three fundraisers as of today, 8-30-2019. See the website for full details.

“Contribute to Yash’s Future” Carteret, NJ (Raised $277,822 of $200,000).

“Help for baby Atlas” Fairbanks, AK (Raised $155,275 of $100,000).

“Help 6 Year Old Guy Sizikov” Sunnyvale, CA (Raised $128,427 of $180,000).

What GoFundMe takes as a Fee:

GoFundMe advertises as a free fundraising platform with no sign-up fees or eligibility requirements. Tips that are given by donors maintain the GoFundMe platform. There is a processing fee of 2.9% + $.30 per transaction). See website for full and accurate details.

How Long Does it take to get the Money Raised?

GoFundMe advertises that there is no long waiting period to get the money raised and that funds can be withdrawn “right away.” Withdrawing money does not affect the campaign. See website for full and accurate details


There appear to be no restrictions.

Reporting Requirements:

There appears to be no reporting requirements. However, there is a way for people to submit claims if they feel funds are misused or if law enforcement determines funds were misused. Donations are refunded if determined that something “isn’t right” according to the website. These statements are backed by The GoFundMe Guarantee. See website for full and accurate details.


All of the information provided regarding GoFundMe was obtained from the GoFundMe website found at the following link:

Liquidation: as a Business Exit Strategy

The exit strategy known as liquidation can be described as the process by which a business closes and sells off business assets (Maguire, 2016). Assets of the business such as business property would be sold to obtain cash (Maguire, 2016). Additional items such as inventory on hand can also be sold off or liquefied (Rogers, 2014), as well as, fixtures, equipment, and furniture (McCarty, n.d.). The cash obtained would first be used to pay off any outstanding debts the business owes (Maguire, 2016). In certain circumstances and if a company has multiple stores, it may become necessary for a business to liquefy certain locations due to lack of sales in that area or due to outside issues unrelated to the company. In this case, the business may find they must close a location, liquefy assets, and relocate employees to other locations.

There are pros and cons to the liquidation exit strategy business owners should keep in mind.  On a positive note, the liquidation exit strategy can keep a business from acquiring additional debt and going further into a financial hole (Maguire, 2016). An additional positive of the liquidation exit strategy is that professional firms can be hired to help make the process as successful as possible (McCarty, n.d.). Finally, McCarty (n.d.) noted that the liquidation exit strategy can be a rewarding process for business owners when all goes well making this strategy worth considering. However, one con that Maguire (2016) noted was that business owners and investors may not be able to obtain their financing back if a business uses the liquidation exit strategy and does not have large enough assets and property to liquefy to repay debts owed. McCarty (n.d.) noted that retail inventory liquidation can be challenging and markdowns of merchandise must be determined. These are just a few pros and cons of using liquidation as an exit strategy.


Exit strategies – Examples, list of strategies to exit an investment. (2019). Retrieved August 29, 2019, from

Maguire, A. (2016, November 23). Cashing out: Understanding different exit strategies. Retrieved August 29, 2019, from

McCarty, D. (n.d.). Liquidation as an exit strategy. Retrieved August 30, 2019, from

Ohnesorge, L. (2019, June 12). Dillard’s leaves Cary Towne Center. Retrieved August 29, 2019, from

Rogers, S. (2014). Entrepreneurial finance: Finance and business strategies for the serious entrepreneur. Place of publication not identified: McGraw Hill Education.


A Source of Funding For Small Business…

Financing a new entrepreneur venture is imperative for the success of the venture. New entrepreneurs often wonder where to begin. Saberwal, author of the article “Supporting Start-ups” (2017), mentioned certain entrepreneurs as being “…a different breed: highly educated, assessing large amounts of money from diverse sources, growing their teams and dreaming of creating high-end products or services (p. 195).” This description sounds both exciting and motivating. Yet, new entrepreneurs must decide on where to begin in the process of accessing small or large amounts of available funds. Zarenzankova-Posevska, author of the article “Most Favorable Financial Instruments for Entrepreneurship Development” (2017), noted that without funding, new business ideas cannot grow or prosper. One of the most important parts of a new business is, without a doubt, funding. Grants are one source of funding that new entrepreneurs should consider. Grant funding is available (without requiring repayment) when businesses meet certain criteria for individual grants.

Types of Grant Funding:

  • Federal Government Grants

Federal grant eligibility for small businesses, depends on the size of the small business. This size determination is made by the U.S. Small Business Administration. is the perfect place to start. This website contains a plethora of information regarding the grant process including basic information about grants, who is eligible to apply, and allows users to search a grant database. Users can filter available grants and apply for those of interest.

  • Non-federal entity Grants

These entities include for-profit businesses and nonprofit organizations that provide funding assistance. Several links are available for non-federal entity grants at

Applying for Grants:

Once grants are located, small businesses should consider how best to apply. Hiring an experienced grant writer could be an important choice. Experienced grant writers have the skills to create a successful grant application. Grants are highly sought after; therefore, the overall quality of the grant application is extremely important to beat out the competition. Roszkowska and Konopka (2016) recommend keeping in mind several factors when applying for grants that those giving the grant may consider. These factors include the professional experience of the business founder, evaluation of the start-up’s business plan, and credit history of the applicant (Roszkowska & Konopka, 2016). Making sure to meet all grant requirements is also important. Attention to detail is key.

Where to start looking for grant funding:

Check out the Grants 101 page at the following link:

Educate yourself on eligibility requirements at the following link:

Determine if your small business size qualifies at the following link:–table-size-standards

Best of luck Grant hunting!


(n.d.). Retrieved August 30, 2019, from

Find. Apply. Succeed. (n.d.). Retrieved August 30, 2019, from

Roszkowska, E., & Konopka, P. (2016). Application of the Mars Method to the Evaluation of Grant Applications and Non-Returnable Instruments of Start-Up Business Financing. International Workshop on Multiple Criteria Decision Making11, 153–167.

Saberwal, G. (2017). Supporting start-ups. Current Science (00113891)113(2), 195–196. Retrieved from login.aspx?direct=true&db=a9h&AN=124280375&site=eds-live&scope=site

Zarezankova-Potevska, M. (2017). Most Favorable Financial Instruments for entrepreneurship development. Vizione, (28), 337. Retrieved from login.aspx?direct=true&db=edb&AN=125123582&site=eds-live&scope=site