Hello Blog readers!
Welcome to week three of reviewing some of the greatest marketing campaigns! This week I have chosen five newsprint ads to review and share with you. Enjoy!
Newsprint Ad 1: “People Want More”
The first newprint ad I am listing is right in line with the times. “People Want More” is a newsprint ad advocating for less fake news and more accountability and trust in the news. The ad is advertising for local newspaper deliveries with the thought that this ad can be used by local newspapers to obtain more subscriptions. The objectives of the ad are to have people focus back on their local newspaper that can be trusted to provide accurate news coverage. The product featured is the local community newspaper that we all grew up with and the target market is all of us that remember our local newspaper and if we want to get correct, and not fake news, we need to go back and order a subscription. The value proposition is trust in the product in light of fake news from everywhere else. This ad won Second Place in the 152nd Minnesota Newspaper Association Convention and Trade Show and was created by Jennifer Leff with the New Prague Times. Here is a link to the newprint ad:
Newsprint Ad 2: “Community Newspapers Are Not Dying!”
In line with the first newsprint ad that I reviewed for this blog, I thought it was appropriate to also include this one because in my mind I did think that Newspapers were in the dying process. This add is very effective in relaying to the viewer that this is certainly not the case by including facts on readership, percentages of readers, graphs, charts, and that there continues to be 65.5 million combined community newspaper subscriptions in circulation. The target audience is people just like me who may think that the local newspaper is dead already or dying off. The objective is to convince people like me that the local newspaper is still viable. I am convinced! Facts are used to reach the audience. Viewers of this ad should go out and get involved and subscribe today and be a part of the millions of people who enjoy their local newspaper. This ad was created by Annandale Advocate, Andrew Enninga and can be found at the following link:
Newsprint Ad 3: “We’re Sorry”
The newsprint ad “We’re Sorry” is an ad for Kentucky Fried Chicken. The ad includes an empty bucket of KFC laying on its side with a few crumbs of chicken trailing out of the KFC chicken bucket we all know and love. There is a surprise, the initials on the bucket spell FCK instead of KFC. The ad is very minimal with only the bucket, the crumbs, and the words “We’re Sorry” centered underneath the bucket all on a red background. The objective of the ad was to apologize to the public regarding a KFC shortage of chicken within their restaurants in the UK. This was an effective ad to both apologize and to keep customer support during trying times. After all, who cannot understand that everyone is sorry when the bucket of KFC is empty! This ad was created by Mother London and was published in The Sun and Metro. A link to the ad is found here below:
Newsprint Ad 4: “Childhood Obesity”
The newspaper ad “Childhood Obesity” depicts an ice cream cone with pink ice cream that is shaped as an obese stomach hanging down over the cone as a fat stomach would hang over someone’s pants or belt. The objective of this ad is to reach viewers and remind them of childhood obesity by using something that most children love to eat, ice cream. The ad is effective in that it shows viewers the negative side of overeating the wrong things! It got my attention! I think this ad is very effective in getting the viewers attention and making them think twice, at least about eating pink ice cream. The ad was created by the French Ministry of Health. The ad can be found at the following link:
Newsprint Ad 5: “Low Life”
After spending time working in and mowing my yard this weekend, I can appreciate the newsprint ad “Low Life.” This ad was created to get people to STOP littering! Yes, stop throwing out your trash in my yard please! Stop throwing out trash all over the world because your garbage is contaminating the environment. The objective is to get people’s attention to have them think about what they are doing when they litter. The Ad has pieces of trash put together to spell out the words low life. These pieces of trash are laying on green grass and at the bottom of the ad the words say “Littering says a lot about you.” Having just picked up lots of trash out of my side ditch, I can understand and appreciate this ad. I live a few miles from a convenience store way out in the beautiful country side of North Carolina. Patrons of that store have just enough time to enjoy their purchases and then throw their trash out in my yard. Maybe I need to enlarge this ad and put it on a sign to get the attention of those littering. This ad was created by Live Green Toronto to discourage littering. A link to the ad follows: