Author: Dr. Patricia Kay Reyna

Hello Blog readers!

Welcome to week three of reviewing some of the greatest marketing campaigns! This week I have chosen five newsprint ads to review and share with you. Enjoy!

Newsprint Ad 1:        “People Want More”

The first newprint ad I am listing is right in line with the times. “People Want More” is a newsprint ad advocating for less fake news and more accountability and trust in the news. The ad is advertising for local newspaper deliveries with the thought that this ad can be used by local newspapers to obtain more subscriptions. The objectives of the ad are to have people focus back on their local newspaper that can be trusted to provide accurate news coverage. The product featured is the local community newspaper that we all grew up with and the target market is all of us that remember our local newspaper and if we want to get correct, and not fake news, we need to go back and order a subscription. The value proposition is trust in the product in light of fake news from everywhere else. This ad won Second Place in the 152^nd Minnesota Newspaper Association Convention and Trade Show and was created by Jennifer Leff with the New Prague Times. Here is a link to the newprint ad:

http://mna.org/assets/10-New-Prague-Times-Jennifer-Leff.pdf

Newsprint Ad 2:          “Community Newspapers Are Not Dying!”

In line with the first newsprint ad that I reviewed for this blog, I thought it was appropriate to also include this one because in my mind I did think that Newspapers were in the dying process. This add is very effective in relaying to the viewer that this is certainly not the case by including facts on readership, percentages of readers, graphs, charts, and that there continues to be 65.5 million combined community newspaper subscriptions in circulation. The target audience is people just like me who may think that the local newspaper is dead already or dying off. The objective is to convince people like me that the local newspaper is still viable. I am convinced! Facts are used to reach the audience. Viewers of this ad should go out and get involved and subscribe today and be a part of the millions of people who enjoy their local newspaper. This ad was created by Annandale Advocate, Andrew Enninga and can be found at the following link:

http://mna.org/assets/02-Annandale-Advocate-Andrew-Enninga.pdf

Newsprint Ad 3: “We’re Sorry”

The newsprint ad “We’re Sorry” is an ad for Kentucky Fried Chicken. The ad includes an empty bucket of KFC laying on its side with a few crumbs of chicken trailing out of the KFC chicken bucket we all know and love. There is a surprise, the initials on the bucket spell FCK instead of KFC. The ad is very minimal with only the bucket, the crumbs, and the words “We’re Sorry” centered underneath the bucket all on a red background. The objective of the ad was to apologize to the public regarding a KFC shortage of chicken within their restaurants in the UK. This was an effective ad to both apologize and to keep customer support during trying times. After all, who cannot understand that everyone is sorry when the bucket of KFC is empty! This ad was created by Mother London and was published in The Sun and Metro. A link to the ad is found here below:

https://www.prweek.com/article/1457877/kfc-says-were-sorry-chicken-shortage-blunt-newspaper-campaign

Newsprint Ad 4: “Childhood Obesity”

The newspaper ad “Childhood Obesity” depicts an ice cream cone with pink ice cream that is shaped as an obese stomach hanging down over the cone as a fat stomach would hang over someone’s pants or belt. The objective of this ad is to reach viewers and remind them of childhood obesity by using something that most children love to eat, ice cream. The ad is effective in that it shows viewers the negative side of overeating the wrong things! It got my attention! I think this ad is very effective in getting the viewers attention and making them think twice, at least about eating pink ice cream. The ad was created by the French Ministry of Health. The ad can be found at the following link:

https://www.adsoftheworld.com/media/print/french_ministry_of_health_childhood_obesity

Newsprint Ad 5: “Low Life”

After spending time working in and mowing my yard this weekend, I can appreciate the newsprint ad “Low Life.” This ad was created to get people to STOP littering! Yes, stop throwing out your trash in my yard please! Stop throwing out trash all over the world because your garbage is contaminating the environment. The objective is to get people’s attention to have them think about what they are doing when they litter. The Ad has pieces of trash put together to spell out the words low life. These pieces of trash are laying on green grass and at the bottom of the ad the words say “Littering says a lot about you.” Having just picked up lots of trash out of my side ditch, I can understand and appreciate this ad. I live a few miles from a convenience store way out in the beautiful country side of North Carolina. Patrons of that store have just enough time to enjoy their purchases and then throw their trash out in my yard. Maybe I need to enlarge this ad and put it on a sign to get the attention of those littering. This ad was created by Live Green Toronto to discourage littering. A link to the ad follows:

https://www.adsoftheworld.com/media/outdoor/live_green_toronto_lowlife

Hello Blog Readers!

Welcome to week two of reviewing some of the greatest marketing campaigns! This week I have chosen five television ads. I especially loved the ad “Anything But Sorry” though there was language used that I personally do not use. I often think that inappropriate language is not necessary to get the point across. Yet, this ad was special in spite of it. I hope you enjoy watching these ads as much as I did!

Television Ad 1: “Anything But Sorry”

Canadian Down Syndrome Society

FCB Canada

2018

Here is a link to the Television Ad “Anything But Sorry”

Anything But Sorry

The Television ad “Anything But Sorry” features parents and children with Down’s Syndrome. The Ad begins by sharing that 9,363 North American couples had a child with Down’s Syndrome in 2018. Parents shared how they were treated when others found out they had a child with Down’s Syndrome and children with Down’s Syndrome were also featured. The objective of the ad was to change people’s perception of and reaction to parents of individuals with Down’s Syndrome and to individuals with Down’s Syndrome by highlighting the beauty of these individuals. The targeted market is everyone. The actions that individuals are encouraged to take it to realign their thinking and responses to Individuals with Down’s Syndrome. Often people do not know how to correctly respond and this ad gives encouragement and ideas on how to correctly respond and embrace both parents and individuals with Down’s Syndrome for the wonderful persons they are. The value proposition involved in this ad is to encourage value, acceptance, and inclusion for all people. “Anything But Sorry” received the Multicultural Excellence Award in 2018.

Television Ad 2: “Reinvent Mindsets – Dads”

HP Inc.

FF Creative Community

2018

Here’s a Link to the Ad:

Reinvent Mindsets – Dads

This ad covers unconscious bias and examples of unconscious bias by showing real Dad’s with their daughters sitting on a couch together going over interview questions and tips for women looking for a job that were found on the Internet.  They read the questions and tips aloud and then discussed them. I found this ad extremely moving. Most Dad’s want the absolute best for their daughters and seeing Dad’s and daughters reading through and reacting to examples of unconscious bias gives the viewer a new perspective. The objective of this ad was to bring awareness to unconscious bias while advertising that HP does not participate in such, but has correct hiring practices. The targeted market was young women professionals who may be looking for a place of employment where equality can be found. Individuals who watch this ad are encouraged to evaluate areas where they have unconscious bias and women are encouraged to apply for jobs at HP. The value proposition of this ad shows that HP is above the rest in hiring practices regarding women. This ad won the Multicultural Excellence Award in 2018.

Television Ad 3: “Greatest Hits”

Sprint

Alma, DDB, 2017

Here is a link to the Television Ad “Greatest Hits”

Greatest Hits

This television ad shows different parts of Sprint Ads using very catchy songs throughout. It catches the eye right from the beginning highlighting multiple past ads and the diversity of people that use Sprint services. The objective of the ad is to draw attention to past success and the multitude of people that use Sprint services successfully. The targeted market seemed to be Hispanics mostly, as most of the ad is in Spanish. The ad uses both English and Spanish noting that Sprint has had one million Hispanic customers visit their stores which encourages more people to see what the success is all about, which I think is a big part of the value proposition of the product.  The “Greatest Hits” ad won the Multicultural Excellence Award in 2017.

Television Ad 4: Chinese “Your Way”

JP Morgan Chase

interTrend Communications, 2018

Here is a link to the Television ad: Chinese “Your Way”

Chinese “Your Way”

This television ad is very short, only 29 seconds long. The ad features a successful artist that dedicates her artwork to her Father when it is displayed. The ad uses emotion between Father and Daughter to reach the viewer. Throughout the ad there is a commentator that leads one to the thought that success for this artist was because of Morgan Chase because of the features that Morgan Chase offers. For example, Morgan Chase offers online banking from one’s phone which allows for one to have more time to be successful. The objective is to get more Morgan Chase customers by offering them time saving features. The time saving features and ability to help one become successful is part of the value proposition. This television ad won the Multicultural Excellence Award in 2018.

Television Ad 5: “More than One Flavor”

Goya Foods

Dieste, Inc., 2018

This is a really cute and very short effective television ad depicted around an outdoor BBQ with adults and children. This marinade sauce is sure to be loved by everyone, young and old! The objective is to show viewers that everyone loves this sauce. The targeted market appears to be young couples who have children to prepare dinner for. As a Mom myself, I know that most young children do have some issues with eating the same foods as the adults and often moms and dads prepare something different for children to eat. The objective of this ad was to let parents know that their children would eat what they did, if they used this marinade which is also a part of the value proposition. No second meal to prepare when one uses this marinade!

Hello Blog readers!

I will be sharing with you, over the next eight weeks, some of the greatest marketing campaigns. This week I have chosen five radio ads. I hope you enjoy listening to these ads as much as I did!

Radio Ad One: “Donated Voices”

MullenLowe Singapore
The National University Centre for Organ Transplantation
2016

Here is a link to the Radio Ad “Donated Voices”

Donated Voices

Brief Description:

The radio ad “Donated Voices” focuses on encouraging organ donation by using a compilation of voices of individuals who have already died within the radio ad. This ad was very appealing in that it touched one’s emotions. All of us have lost loved ones and hearing loved one’s voices touches hearts.

Ad Objective:

The objective of the ad was to appeal to individuals to become organ donors. By using the compilation of voices it was very effective.

Target Market:

The target market is the living, all of us who have the ability to change lives by being organ donors.

Actions Listeners can take:

Listeners can choose to be an organ donor and make a difference in the lives of others once they are no longer here.

Value Proposition:

Saving someone’s life after one has passed allows for part of the person to live on, as well as, helping to keep another’s loved ones alive.

Radio Ad Two: “Grandma/Goth”

Deutsch LA
Netflix
2014

Here is a link to the Radio Ad “Grandma/Goth”

Grandma/Goth

Brief Description:

This add uses a Grandmother and a Grandson to play off of one another in a funny way to entice people to watch Netflix noting that all ages with differing viewpoints can come together to watch. The appeal of the ad was humor. The ad was able to evoke an emotional response by using characters in the ad that people can relate to and that people love spending time with.

Ad Objective:

The objective of the ad was to appeal to individuals within families to watch Netflix together.

Target Market:

The tarket market would have been all listeners of all ages because the characters ranged in age greatly giving the sense that young, old, and all ages in between could find something to watch together noting that it is free to try it.

Radio Ad Three: “I’m Going to Die”

Portfolio Center
The Humane Society
2014

Here is a link to the Radio Ad “I’m Going to Die”

I’m Going to Die

Brief Description:

This add uses a man’s voice while describing the scene that will happen to a pet that will be euthanized tomorrow. The thoughts of the animal are stark and resigned. This ad uses emotion to appeal to the audience for help to save healthy unwanted animals from senseless premature death.

Ad Objective:

The objective of the ad was to appeal to individuals to save animals.

Target Market:

The tarket market is all listeners. There are no age limitations to who this ad would appeal to.

Actions Listeners can take:

Listeners can choose to adopt pets from the Humane Society to save their lives.

Value Proposition:

The value position is a life or death situation. Many animals will die unless they are adopted.

Radio Ad Four: “Kitty”

Casanova Pendrill/McCann
New York Lottery
2016

Here is a link to the Radio Ad “Kitty”

Kitty

Brief Description:

This add uses a man’s voice to meow like a cat to encourage listeners to play the New York lottery. The humorous and slightly annoying meow gets the listeners attention.

Ad Objective:

The objective of the ad was to appeal to individuals to play the New York lottery.

Target Market:

The tarket market is all listeners. There are no age limitations to who this ad would appeal to.

Actions Listeners can take:

Listeners are encouraged to play the New York lottery.

Value Proposition:

The value position is that the New York lottery wants more participants to play the lottery.

Radio Ad Five: “Dad Song”

Wieden + Kennedy
Old Spice
2015

Here is a link to the Radio Ad “Dadsong”

Dadsong

Brief Description:

This add uses various individuals singing a humorous catchy song to capture the listeners attention.

Ad Objective:

The objective of the ad was to advertise and sell Old Spice.

Target Market:

The tarket market is all listeners within families that have young boys or men.

Actions Listeners can take:

Listeners are encouraged to purchase Old Spice.

Value Proposition:

The value position is by using Old Spice boys turn into real men.

Today’s post will cover Chapters 22-25 and finalize the book O My Soul by Tom Peters. In these final Chapters we find that Peters was on trial and had to step away from the businesses that he had spent his much of his life building. He would be found guilty (though he maintained his innocence) and sent to jail for a short time where he spent his time there as wisely as possible. It was interesting to note that Peters (1991), even during the worst of times, looked at the situation objectively and made the best of it. Upon some further research, I found an article written after the book that filled in details of what happened to Peters’ businesses. They were eventually sold and the money was donated for worthy causes. You can read the article for yourself at the following link:

https://newspaperarchive.com/elyria-chronicle-telegram-feb-25-1996-p-1/

Some final thoughts…

New business owners start their ventures out with high expectations. They should be bold and positive! However, being prepared for unforeseen circumstances can mean the difference between success and defeat. One can look at Peters (1991) story and the fact that his businesses were eventually sold and the profits donated as a failure or one can look at them as a win. Peters (1991) was very successful in his business decisions because he was always ready and willing to change as the times changed and he made the best out of every situation. What ultimately happened to him was beyond his control and could not be predicted.

Andrew Griffiths, in his article “11 Ways to Get Through any Tough Time in Business” says, “There are two types of business-those that have had tough times and those that are going to have tough times.” I had to smile at this quote. Life is not perfect, nor is life easy. Businesses are going to go through tough times. What one makes out of those tough times is what counts! Take a look at this article at the following link for 11 Ways to get a business through the touch times. Some excellent advice is found within!

https://www.inc.com/andrew-griffiths/11-ways-to-get-through-any-tough-time-in-business.html

References

https://www.inc.com/andrew-griffiths/11-ways-to-get-through-any-tough-time-in-business.html

https://newspaperarchive.com/elyria-chronicle-telegram-feb-25-1996-p-1/

Peters, T. (1991). O my soul: The inside story. Elyria, OH: Betterpubpress.

Last week I expanded on Peters (1991) being able to make changes as needed within his business ventures. I am picking back up with this blog post with Chapters 29-35 of the book, O My Soul by, by Tom Peters. The Chapters this week cover the difficult times. Peters (1991) shares what happened to him when he was accused of a crime. He plead not guilty, yet he was forced to go through the arduous criminal process that can consume and take over one’s life right out of the blue for years. After accomplishing so much in twenty years of business ventures that he truly believed in, Peters was blinded by accusations he had no way of knowing were coming.

These chapters bring to mind the point that life can and often will throw you a punch that you are not expecting. What can we do if life throws us a curve ball? Peters (1991) fell back on his roots, his deep religious beliefs, that had brought him through many trials and afflictions throughout his life. He found that there were still people that supported him, including his wife, family, friends, and associates. When the storm was raging, he did his best to stick to his foundation.

It is important for business owners to have emergency contingency plans in case of unforeseen circumstances. Often we are blindsided by what we would never imagine could happen to us. What do you do if you have to completely start over? I have this personal advice for you:

Stay calm.

Take a look at what you DO have left.

Decide what you can do with what you have left.

If what you have left no longer supports your current trajectory, consider what new trajectory you can pursue.

Realize that sometimes no outside help will be coming, be a part of your own rescue.

Believe that you can rebuild.

Start over and rebuild.

Many successful business owners have lost everything more than once. There is nothing wrong with starting over. If you have to start over, then do it!

For further advice check out the following links to articles that will help your business start over.

The Next 5 Things You Should do After a Business Failure

The Next 5 Things You Should do After a Business Failure

Re­inventing Yourself: Life After a Business Failure

https://www.entrepreneur.com/article/281251

References:

Peters, T. (1991). O my soul: The inside story. Elyria, OH: Betterpubpress.

“Make It Better” Video

Please take a look at my “Make it Better” Video Product Review

Thanks for watching!

Reference links for the photos shown in this video are found below:

https://www.google.com/search?q=images+curling+irons&tbm=isch&source=univ&sa=X&ved=2ahUKEwiM45mgzcXgAhUQXKwKHfWACPIQsAR6BAgDEAE&biw=1440&bih=664#imgrc=5vCU_XnVJlQsjM:

https://www.etsy.com/listing/558925535/crocheted-hat-gifts-for-her-crochet-baby?gpla=1&gao=1&utm_campaign=shopping_us_CrochetedHeadwear_sfc_osa&utm_medium=cpc&utm_source=google&utm_custom1=0&utm_content=7185898&gclid=Cj0KCQiAzKnjBRDPARIsAKxfTRBGpe8H6TsYl8AIHeodnDxRg0R_a_SzJt79Z0xBGfgzH24tFkp6yb4aAp2pEALw_wcB

https://www.ebay.com/p/Hair-Styling-Brush-Rollers-2pk-Pins-Curlers-Hold-Curls-for-Curling-Bristles/691430120?iid=123610250732&chn=ps

Innovation and Invention: Self-Serve Kiosks

I have to admit that I do love self-serve kiosks at Walmart that allow me to skip long lines and check myself out. Additionally, I love the fact that I can bag my items just the way I want to bag them. What started as a few self-serve kiosks has now multiplied greatly to multiple self-serve kiosks. The kiosks at my local Walmart started out small, very small. There was a very small work area to check out and a small bagging area. Recently, some of the kiosks at my local Walmart have been integrated into the regular checkout lines with the rolling conveyor check out. I can put an entire cart of groceries on the checkout counter and as I scan an item and bag it, the roller brings up the next item. What an improvement!

There is a trend among companies seeking to save money by using technology rather than human power (The Future Kiosk). Using self-serve kiosks is one way to accomplish this goal. Christmann (2018) notes that self-serve kiosks are a “…part of a national trend toward automation at stores and restaurants, driven by more tech-savvy consumers, less expensive and easier-to-implement technology, and the rising costs of unskilled human labor. Researchers say increased automation could put workers out of jobs, especially as they advocate for higher wages” (para 3).

Christmann noted these facts in 2018, moving on to 2019, I found that retail kiosk projections for this year will be even far greater (Maras, 2019). With the projection of more and more kiosks this year, one should keep in mind that 2018 was “…a banner year for interactive kiosks…” (Maras, 2019, para 1). That’s says something about where we are heading! Wiseguysreports.com projects that self-serve kiosks will continue to grow for many years to come. I have witnessed one employee working as many as ten of these self-serve kiosks at one time, moving from kiosk to kiosk as the need arises. Clearly, self-serve kiosks allow for a larger amount of people to check out in a shorter amount of time, while requiring fewer employees to do so.

What is driving this move to more technology? Maras (2019) notes that technology is cheaper than hiring more employees and that employees are overburdened and need the self-serve kiosks to ease that burden. Self-serve kiosks allow employers to lower their costs to operate and at the same time attract customers who prefer the ease of use of such (Maras, 2019). I know I certainly do enjoy the ease of use of self-checkout kiosks and I am not surprised that others do as well.

Technology continues to move forward each and every day. It may not be too long before even the self-checkout kiosks, still new and upcoming, are obsolete. In researching, I discovered that there are apps already available that can be used right from our phones to scan and pay for items without ever going through any sort of check-out line. This technology encourages us to “skip the line” altogether. Something to think about and to keep an eye on for sure! This goes to show that no matter how great a product is, there is always something greater on the horizon. Innovation and invention is always on the move.

References:

Christmann, S. (2018, May 03). The rise of the machine: Stores and restaurants turn to self-service kiosks. Retrieved February 17, 2019, from https://buffalonews.com/2018/05/03/the-rise-of-the-machine-stores-and-restaurants-turn-to-self-service-kiosks/

Maras, E. (2019, January 04). Retail kiosk outlook: 2019 expected to surpass 2018. Retrieved February 17, 2019, from https://www.retailcustomerexperience.com/articles/retail-kiosk-outlook-2019-expected-to-surpass-2018/

Self Checkout. (n.d.). Retrieved February 17, 2019, from https://retailcloud.com/products/self-checkout

The Future Kiosk – What Does It Look Like? (2018, October 04). Retrieved February 17, 2019, from https://kioskindustry.org/the-future-of-kiosks/

Wiseguysreports.com. (n.d.). Self-service Kiosk Market 2019 Global Industry – Key Players, Size, Trends, Opportunities, Growth- Analysis to 2025. Retrieved February 17, 2019, from http://www.ktvn.com/story/39806428/self-service-kiosk-market-2019-global-industry-key-players-size-trends-opportunities-growth-analysis-to-2025

Hello Blog Post Readers!

I am picking back up with this blog post with Chapters 22-28 of the book, O My Soul by, by Tom Peters. Last week I discussed life moving on and the need for us to move right along with it. We cannot get stuck in the past or even in the present…we must be moving towards the future!

Throughout these new chapters there is a whirlwind of activity! Peters (1991) purchases a restaurant, a farm, a trolley, and pursues multiple entrepreneurial ventures at once. He was operating three group homes for boys and three group homes for girls AND started their first alternative school for troubled youth. Can you imagine the activity that was going on during that time of growth and expansion? What struck me the most about this chapter was that Peters (1991) mentions that these ventures evolved. As circumstances changed, so did the ventures. Peters (1991) never failed to move with the times. He was not stuck on initial plans and purposes. His ventures evolved!

New entrepreneurs must keep future scanning in mind. With that thought in mind, I want to talk a little bit about the future of CBD.

With changes in laws recently legalized in the farm bill, the future of CBD oil is now off the charts. The opportunity for new entrepreneurs in the area of CBD is outstanding! Sales are predicted to boom this year and in many years to come. Multiple companies will try to capitalize on this opportunity. I want to take the time to present one such company, Purium.

Purium’s CBD is Full-spectrum, hemp seed oil with hemp derived CBD. Take a look at the following link:

https://support.mypurium.com/support/solutions/articles/24000023408-cbd-1500-spray

Purium is a super foods company that ranks right at the top. As quoted from the website link above, “David Sandoval formulated CBD+ 1500 with both the full spectrum extract as well as isolate extract.  Purium believes in whole foods, whole plants and the co-factors that are in a whole food matrix.  That is why it was important to offer full spectrum extract in a base of organic hemp seed oil.  Science and cutting edge research on pure isolate CBD show great promise as well. A unique product was formulated that brought the two schools of thought together so the user can experience the benefits of both.  David Sandoval is a pioneer in the natural products and whole foods industry and always seeks to use synergy in his formulations to maximize the therapeutic effect.”  

Having used Purium’s CBD oil, I can attest to how great this product is. In addition, I have been using multiple nutritional products from Purium for several months. I love these products! They do work and they have made a HUGE difference in my health. I would personally recommend that each person purchase a 10 day Transformation…there is a 60 day money back guarantee, you cannot lose a thing!  I gained new health and wellness, lost weight, and feel the best I have felt in my life. I have tried many products including the 10-day Transformation and the CBD along with many others. The quality is outstanding!  In addition, you can become a brand partner and sell the Purium products as well. So, take a look and become a Purium customer or brand partner today!

ishoppurium.com

Get $50.00 off your first order with this coupon code: Newbirth

Here’s a link to an article about CBD. This business is projected to be an 8 billion dollar business. You can get on board now through Purium, become a brand partner, and make your way to the top as sells of CBD rise. Want to become a brand partner? Send me an email at kayreyna@bellsouth.net and I will help you!

Take a look at the following link to learn more information on CBD:

https://www.forbes.com/sites/bethkaiserman/2018/12/29/cbd-food-and-drink-2019/#686d51071668

References:

Peters, T. (1991). O my soul: The inside story. Elyria, OH: Betterpubpress.

Enjoy my “Innovation on a Napkin” video below:

Let’s pick back up from our last post where we took inspiration from the book, O My Soul by, by Tom Peters. We have been learning from the journey Peters’ life took, including times when he was ill, which forced him to take breaks and rest. Sometimes life happens and one needs down time to recover…and recover Peters (1991) did… as we can see from continuing with Chapters 15-21.

We learn from Chapters 15-21 that life does move on! Peters (1991) began his work with troubled youth (remember the inspiration came during earlier difficult times). Peters (1991) would open the first group home for teenagers in the entire world! How unlikely this might have seemed while Peters was down with illness, and yet he changed the world. It was the beginning of Betterway, an organization of his own creation, designed to help troubled youth and in doing so he created an organization that was unique from anything that existed in all the world! You may have noticed I repeated the fact he created something new that did not exist in all the world. Yes, I did repeat that fact. New Entrepreneurs have the ability to do just that, I do and so do you. Remember that it takes persistence through the tough times. Yet, you can change the world.

Moving still along, Peters (1991) married and formed a new family unit all while continuing to expand upon his organization to provide homes for a multitude of different people with different needs. Soon, in addition to the group home for the boys, he would open additional homes for others including girls and those recently released from prison. He opened a small shop and stocked the shop with items that would provide income. When items no longer were profitable to sell, he changed what he was selling. Peters (1991) shows the new entrepreneur that change is necessary and changing can be done successfully. Constantly evaluating what is working and what is not working is necessary and then taking action must follow. In addition, these chapters provide insight to trips that Peters (1991) took around the world to research how others were coming along…these others had once visited his small start-up to get ideas from him.

Several takeaways come to my mind:

Life does go on after trials…make sure you also press on!

Family life and business often happen simultaneously. Enjoy both!

Evaluate your business and then evaluate it again…make the needed changes when the changes are needed!

Research and research, never stop learning…you can learn from others, as well as, others learning from you!

Lastly, this week I want us to remember that the inspiration for the book came only after Peters (2001) was accused of crimes and was on trial for those crimes…while no new details were revealed this week, we shall continue to see how the story unfolds over the next several weeks. I keep reminding readers of this bit of information because great things can happen from less than great circumstances. This book is proof.

References

Peters, T. (1991). O my soul: The inside story. Elyria, OH: Betterpubpress.